Vibe Coding for Marketers: How to Create with Code

If you worked in digital marketing in the last decade, you’ve probably heard “learn to code” more times than you can count.

Now that AI agents have reduced programming to prompting, anyone can generate code that works without having to understand how it works.

So we have to ask: Do marketers still need to learn how to code?

Short answer: No, but it doesn't hurt.

This new AI-assisted approach to coding has been dubbed vibe coding and it's especially relevant for marketers whose work product is mostly just code under the hood—from landing pages to interactive tools to blogs like the one you're reading now.

With vibe coding, you can make those things yourself, from scratch.

Even if you have zero coding experience, by the end of this guide, you'll hopefully be comfortable enough to turn a simple idea into a working prototype, like this proof of concept for a video editing glossary that I vibe coded in under an hour:

What is vibe coding anyway?

The phrase "vibe coding" was coined by Open AI co-founder Andrej Karpathy to describe a style of coding where you “forget that the code even exists.”

Unlike traditional coding, vibe coding builds on the freestyle, code first, ask questions later approach to programming where you just dive in, experiment, and figure it out as you go—except an AI agent does most of the actual coding work for you.

Traditional coding	Vibe coding with AI
Start with project planning, repo setup, framework selection.	Jump right into an AI coding tool and talk it through what you want to build using natural language, images, screenshots, links, and docs.
Write a lot of code manually, copying and pasting code snippets from community sites like Stack Overflow or W3 Schools adapted based on your needs.	Let AI handle most of the how—writing code, choosing frameworks, installing dependancies, setting file structures—based on your input and feedback.
Review and QA your code before deployment, and fix issues as they arise.	Rapidly test AI-generated code with a live preview of the output after every change. Point out issues, then let the AI agent do all the optimizing and debugging for you. If you hit a wall, you can rollback to a previous checkpoint to try a different approach.

All of this opens up a world of creative possibilities for non-technical marketers of all stripes, from product to content.

Vibe coding use cases for marketers

Vibe coding is especially powerful in the hands of marketers who've spent a little time learning to code—marketers like Rikin Diwan who's building Popform, an AI app for managing and signing documents and agreements, in between running his lowercaseb2b marketing agency.

"By combining v0 from Vercel and Cursor, I've vibe coded a number of mini-apps for Popform.ai that allow users to generate a signature or convert a PDF to PNG for example. It took me a weekend to create the tools but they add tremendous functional value and SEO benefits to our marketing site."
—Rikin Dawan, co-founder of Popform

But coding experience isn't necessary to start creating with code. Here are just some of the things you can vibe code today, with real examples.

Interactive landing pages

Popform's PDF tools. Coded with vibes, reviewed by real developers.

Interactive content formats that were once nice-to-haves (and often expensive-to-haves) are now easy-to-have for marketers.

You can now go beyond PDFs and webinars to generate leads with more technically ambitious marketing assets like:

Tool pages and mini-apps
Quizzes and self-assessments
ROI calculators
Interactive demos/SaaS product sandboxes

With vibe coding, these tactics that used to be out of reach for resource-strapped marketing teams are now at your fingertips.

Website and blog features

A webpage or blog post is just a container for code, which makes vibe coding especially powerful in content and SEO where building a better audience experience is how you get better results.

Vibe coding lets you expand the functionality of your website or blog with reusable components like:

Call-to-action blocks
AI-generated TL;DRs
FAQs
Collapsable toggles
Tooltips

For example, I vibe coded this tool tip that displays more info when you hover over the text.

Note: The above tooltip is a perfect example of vibe coding that might work but doesn’t scale. It uses in-line styling (a front-end development faux-pas), which is isolated from the website's global styling rules. It’s always good to talk to a developer about the best way to implement an idea you intend to roll out across your site.

HTML email templates

Turn briefs, Figma/Canva designs, or even reference screenshots into HTML marketing emails that match your brand.

Here's a draft I whipped up for a hypothetical brand based on a screenshot of an actual marketing email I liked. I could then either go into the code to make any changes to the copy or design, or leave targeted feedback for the AI assistant to do it for me.

Custom automations and integrations

With vibe coding, you have the ability to build your own internal tools to automate processes or pass data between platforms that don't natively integrate.

For example, you could:

Turn your social media analytics into charts, reports, or dashboards
Generate custom images for every blog post
Prepare or clean up data using SQL
Produce personalized PDFs for customers
Connect your existing marketing tools via their APIs

Content hubs and micro-sites

Whether you want to spin up a temporary website to launch a new product or campaign, or generate hundreds of pages programmatically with custom content, you no longer need to be a front-end web developer to develop front-end web experiences.

With a design file or wireframe—or even a brief with screenshots to reference—AI can help you code, debug, and publish websites on your own timeline.

Since AI can generate copy along with your code, it lets you populate your site with placeholder content that's many times better than lorem ipsum, like in this sample entry for a video editing glossary site.

Fun data visualizations

Data visualizations help brands develop thought leadership, attract backlinks, share company data, capture trends, and more.

Before, if you didn't know how to code, you'd have to settle for static images of graphs and charts. With vibe coding, it's arguably easier to have AI generate an interactive graph than to design one from scratch.

You can give your AI agent structured data (e.g. a CSV file or table) and spin up interactive visuals you can embed in your content.

Want a fun little line graph about global hotdog eating patterns? Here you go.

Hot Dog Consumption Trends 🌭

Global Hot Dog Consumption (2010-2025)

164%

Increase since 2010

19.8M

Projected for 2025

7,620

Hot dogs/day

The risks and rewards of vibe coding

Coding whatever you can think up is a tantalizing prospect, but it’s important to understand the risks and rewards of vibe coding whenever the stakes are even remotely high (like at work).

The rewards

Less pressure to learn new programming languages. There are over 700 programming languages with different syntax, concepts, libraries, strengths, and use cases. Vibe coding is like using Google Translate instead of learning each language from scratch.
Enables software development for non-developers. You can start making stuff with zero coding knowledge, but your creative potential grows exponentially as you pick up more programming concepts.
Less manual debugging. Many errors and bugs can be solved in seconds or avoided altogether with AI agents.This saves hours that would be spent hunting down typos and syntax errors.
Costs less time and money upfront. Many AI coding tools have generous free plans that turn hours of researching and writing code into minutes.

The risks

Unmaintainable codebases. The unstructured nature of vibe coding means code often lacks process and documentation necessary for software engineering teams to coordinate.
Potential security vulnerabilities. You can end up with a blackbox of code that creates openings for hackers, which is especially concerning when customer information and sensitive data is involved.
Limited scalability. Coding outside of your dev team's workflow can lead to patchwork solutions that are isolated from the rest of the website.
Potential technical debt. Quick fixes can create long-term bugs that are harder to identify.
May potentially require complete rebuilds. "Built with vibes" doesn't exactly instill confidence when apps have to meet strict security and privacy requirements.

Rikin also cautions against trying to vibe code your entire marketing website—at least with today’s AI tools. “Existing website builders like Wordpress, Webflow, or Framer are already sophisticated and simple to use with lots of integrations and security features built in.”

Coding basics for aspiring vibe coders

Back to the question I asked in the intro: While you don’t need to be a developer to vibe code, there’s a big benefit to understanding how coding works at a high level.

For example, you don’t need to know how to open the command line tool on your computer to install packages and dependencies for your coding projects since AI agents can now do that for you. But you should probably understand why you would need to install dependencies in the first place.

You might be tempted to jump into ChatGPT and start vibe coding your first idea, but you’ll find more success and less frustration by learning fundamental coding concepts through free resources like Codecademy, Free Code Camp, or W3 Schools.

If you’re intimidated by vibe coding, here are three reasons you shouldn’t be:

You don’t need to be good at math to code. Coding is more about rules, design, systems thinking, and logic (e.g. If this happens, then do that).
You don’t need to memorize anything. It's normal for even seasoned developers to constantly look up stuff, and copy and paste existing code. Vibe coding makes it so you don’t even have to do that anymore.
You can ask your AI coding partner to teach you what it’s doing. You can ask it to explain specific code to you like you’ve never coded before, or get context on why it’s taking a certain approach to your request.

To help you get your bearings faster, here's a cheatsheet of useful programming jargon and concepts—converted from a boring table to something more visually interesting with vibe coding.

💻 Programming languages

HTML

A markup language that structures web content (headings, paragraphs, images)

Example

<h1>Welcome</h1><p>Hello world</p>

CSS

A style sheet language that styles web content (colors, layouts, fonts)

Example

.intro { 
  color: #0066cc; 
  font-size: 16px; 
  margin: 10px 0; 
}

JavaScript (JS)

A programming language that makes websites interactive (frontend) and can also power server-side applications (backend)

Example

button.onclick = () => {
  alert("Clicked!");
}

Python

A versatile programming language used for automation, data analysis, web development, AI/ML, and more

Example

leads = read_csv("data.csv")
send_emails(leads)

SQL

A querying language for working with databases

Example

SELECT first_name, last_name, email 

FROM customers 

WHERE signup_date > '2024-01-01' 

ORDER BY last_name 
LIMIT 10;

🌐 Web development basics

Frontend

The part of a website/app users see and interact with (buttons, images, text)

Example

Landing pages, forms, checkout flows

Backend

The behind-the-scenes stuff that handles data, logic, and integration

Example

Server processing, database operations, user authentication, API connections, automations

User Interface (UI)

How it looks to users.

Example

Color schemes, interactive components, typography, icons, buttons, layouts

User Experience (UX)

How it feels for users.

Example

User flows, contextual clues, accessibility, information architecture, and the overall strategy and psychology behind design decisions

Responsive Design

Websites/apps that look good on any device (mobile, tablet, desktop)

Example

Ask AI: "Make this website look good on phones and tablets" → Gets you mobile-friendly code

🛠️ Development tools & resources

IDE

The tool/app where the magic (i.e. coding, debugging, testing, deploying) happens

Example

Cursor (AI-powered), VS Code with GitHub Copilot, Replit (browser-based with AI)

Terminal/CLI

A text-based way to interact with your computer and tell it what to do

Example

Ask AI: "What command installs this Python package?" → Copy/paste the command into Terminal (or let the agent do it for you)

Framework

A larger set of tools/libraries that make building specific types of apps faster and easier

Example

Ask AI: "Create a React app with a contact form" → Gets you a complete framework setup

Library

A collection of pre-made code that adds features or components

Example

Ask AI: "Add a chart to show my sales data" → Gets you Chart.js integration code

Script

A small program that automates tasks

Example

Ask AI: "Create a script that posts to social media from my spreadsheet" → Gets you the automation

Open Source

Code that's free to use, modify, and share

Example

WordPress themes, React libraries, AI tools you can customize for your needs

Package

A "package" of pre-written code bundled together and made available for others to install through a package manager

Example

Ask AI: "How do I add email sending to my app?" → Gets you the install command and setup code

🔗 Data & integration

Database

Where data is stored (like a giant spreadsheet, but smarter) for your website/app

Example

Ask AI: "Set up a database to store customer info from my contact form" → Gets you the setup

API

A way for apps/websites to talk to each other and exchange data

Example

Ask AI: "Connect my website to Mailchimp to add new subscribers" → Gets you the integration code

Webhook

An automated message sent from one app to another when something happens in real-time

Example

Ask AI: "Send a Slack notification when someone fills out my form" → Gets you the webhook setup

Authentication

How your users log in or prove who they are

Example

Ask AI: "Add Google login to my website" → Gets you the authentication setup

📋 Code management

Version Control System

A tool for tracking changes in code and collaborating with others

Example

Ask AI: "Revert back to the last checkpoint" → Brings your code back to a previous state before you made changes

Repository (Repo)

A folder (usually online) where code lives, often managed with Git

Example

GitHub projects where you store all your website code that you can share with AI for help

🚀 Deployment & maintenance

Deployment

Putting your website or app live on the internet

Example

Ask AI: "How do I publish my website to the internet?" → Gets you step-by-step deployment guide

Hosting

The service that keeps your site/app running online

Example

Vercel, Netlify (frontend), Railway, Render (backend) - many offer AI-assisted setup

Debugging

Finding and fixing the root cause of errors or weird behavior

Example

Copy/paste error message to AI: "My website isn't working, here's the error..." → Gets you the fix

Refactoring

Restructuring existing code to make it leaner and more efficient without changing how it looks and functions externally

Example

Ask AI: "Clean up this code to make it faster and easier to maintain" → Gets you optimized code

Choosing a vibe coding tool

Modern IDEs (integrated development environments, or where coders code) make it easier to write, generate, debug, and deploy code quickly. But new AI tools are gaining traction that work especially well for non-developers.

Whatever you use to vibe code, it should ideally:

Employ a built-in AI agent that specializes in your programming use case. General purpose AI chatbots like ChatGPT might work if you want to hack together small front-end components, but might not be ideal to work on an existing code base or build a full-stack application.
Match your coding comfort level. Don’t jump into an IDE like Cursor if you’re new to code. Start with an AI coding tool designed for non-technical users.
Offer a live preview of your project. This is essential for vibe coding that hinges on testing, giving feedback, and iterating quickly.

Here are some popular options with generous free plans for marketing vibe coders of all skill levels.

ChatGPT or Claude

ChatGPT Canvas is a good place to start vibe coding if you’re completely new to coding but already use ChatGPT.

With Canvas, you can go beyond the chat to create a workspace to generate, edit, and preview code right inside ChatGPT.

Claude also offers a similar interface but tends to perform better at more complex coding tasks.

Both are great for quick prototypes, smaller scope projects, and learning how different code snippets work.

But if you want to really see what vibe coding has to offer, check out the other tools below.

Tip: If you need an easy way to share or host your code for free, you can use Codepen for HTML/CSS/JavaScript projects and Expo Snack for React Native apps.

Replit

Replit is a a browser-based IDE that combines code generation, real-time collaboration, AI-assisted debugging, and instant deployment without worrying about setup, hosting, and all that technical stuff.

It also offers broad support for popular programming languages and templates that cover a variety of front-end, back-end, and full-stack development use cases.

What I like about Replit is the beginner-friendly interface that makes it easy to collaborate with the AI agent, give precise feedback with comments on specific elements, and implement all the back-end development stuff that’s foreign to me, like implementing databases and authentication.

v0 by Vercel

v0 is part of the Vercel development platform that helps you build and host websites and web applications through natural language.

At first glance, it might look similar to Replit with many of the same features, but v0 actually specializes in front-end development by generating UI first and then turning that into code you can deploy.

This focus on front-end development makes it better for larger projects like building web apps and aesthetic websites with an emphasis on UI/UX design, and less ideal for ad hoc vibe coding.

Cursor

Cursor looks and feels like a traditional IDE (it’s actually built on the popular Visual Studio Code), but with deep AI integration that puts your own coding assistant at your finger tips.

It’s not as beginner-friendly since the environment is made for people who write and edit code regularly. But it’s a great option if you’re familiar with developer workflows since it supports all the popular programming languages, and makes it easy to build upon and ask questions about an existing code base.

Tips for non-technical marketers to get more out of vibe coding

Tools can only get you so far with vibe coding. So here are some tips to help you vibe code more effectively, even without a technical background.

1. Use AI to write your first prompt for a new coding project

It’s hard to write a descriptive code generation prompt when you don’t know what you don’t know.

One strategy I’ve borrowed from generating AI image prompts is to:

Write out (or "talk" out using speech-to-text) a brain dump of what you want to build.
Ask ChatGPT to turn that into a coding prompt (”Write a comprehensive prompt for coding a….”).
Review the AI-generated prompt, making adjustments as needed.
Feed the refined prompt to kick off a new project in your AI coding tool.

2. Ask AI to add comments explaining its code to you

Developers often leave in-line comments throughout their code to help other developers get up to speed or remind themselves what their code does or how it works.

For non-developers, these comments can be as unintelligible as the code itself, so this prompt can make it easier for you to navigate your code:

"I’m not a developer so please explain your code with detailed comments that help me learn from what you're doing."

If you don’t mind a file that contains more comments than code, you can use this to better understand exactly what each line of code does, which lets you learn a thing or two as you vibe code while making it easier to manually go in and edit your code as needed.

3. Go beyond text for instructions and feedback.

As you vibe code, your code is bound to break, behave in unexpected ways, or include unnecessary elements.

It’s hard to give targeted feedback to an AI agent in writing. Luckily, many tools offer multiple ways to give feedback to your AI agent, such as:

Selecting specific elements to comment on
Uploading a screenshot of a component or an error message into the chat
Sharing a link to an external webpage or resource you want it to reference

4. Rollback to previous versions of your project when it goes off track

While vibe coding, you might end up going in the wrong direction and struggle to get your project back on track. When iterative improvements aren’t working, sometimes you need to hit reset.

Luckily, tools like Replit and v0 automatically create checkpoints after significant changes, letting you rollback to previous versions and try a different direction.

5. Wireframe before you code for more UX control

Since many AI agents can read images and links to use as a reference to write code, you can actually give them complete Figma designs, wireframes, links to examples, and visuals-as-briefs to reference.

“I still think it’s worth prototyping in a tool like Figma first—even if it's just a wireframe or sketches. Starting directly with vibe coding usually results in a clunky & un-intuitive UX in my experience. My vibe coding stack is very simple: Figma, Cursor, and GitHub. I use a design system called ShadCN which works very well with React apps but also has lots of Figma resources so I can prototype first.”
—Rikin Diwan

Welcome to the era of vibe creating

The idea behind vibe coding isn't unique to the world of software development.

AI agents remove time and experience as barriers to entry for beginners in every medium, helping you:

And now generate working code too.

Vibe coding for marketers: How to create with code (no experience required)

Vibe coding for marketers: How to create with code (no experience required)

What type of content do you primarily create?

What type of content do you primarily create?

What is vibe coding anyway?

Vibe coding use cases for marketers

Interactive landing pages

Website and blog features

HTML email templates

Custom automations and integrations

Content hubs and micro-sites

Fun data visualizations

Global Hot Dog Consumption (2010-2025)

The risks and rewards of vibe coding

The rewards

The risks

Coding basics for aspiring vibe coders

💻 Programming languages

🌐 Web development basics

🛠️ Development tools & resources

🔗 Data & integration

📋 Code management

🚀 Deployment & maintenance

Choosing a vibe coding tool

ChatGPT or Claude

Replit

v0 by Vercel

Cursor

Tips for non-technical marketers to get more out of vibe coding

1. Use AI to write your first prompt for a new coding project

2. Ask AI to add comments explaining its code to you

3. Go beyond text for instructions and feedback.

4. Rollback to previous versions of your project when it goes off track

5. Wireframe before you code for more UX control

Welcome to the era of vibe creating

Related articles

Vibe coding for marketers: How to create with code (no experience required)

What is vibe coding anyway?

Vibe coding use cases for marketers

Interactive landing pages

Website and blog features

HTML email templates

Custom automations and integrations

Content hubs and micro-sites

Fun data visualizations

Global Hot Dog Consumption (2010-2025)

The risks and rewards of vibe coding

The rewards

The risks

Coding basics for aspiring vibe coders

💻 Programming languages

🌐 Web development basics

🛠️ Development tools & resources

🔗 Data & integration

📋 Code management

🚀 Deployment & maintenance

Choosing a vibe coding tool

ChatGPT or Claude

Replit

v0 by Vercel

Cursor

Tips for non-technical marketers to get more out of vibe coding

1. Use AI to write your first prompt for a new coding project

2. Ask AI to add comments explaining its code to you

3. Go beyond text for instructions and feedback.

4. Rollback to previous versions of your project when it goes off track

5. Wireframe before you code for more UX control

Welcome to the era of vibe creating

Articles you might find interesting

Join millions of creators who already have a head start.

Share this article