Consuming content is easy. Producing great content is tough and time-consuming.

Thanks to artificial intelligence (AI), you can shave down the time it takes to go from an idea to engaging content, whether you’re writing, designing, podcasting, video editing, or virtually anything else. 

Thanks to the recent explosion in AI technology there are now a ton of AI tools for creators. From generative tools that create video and images from a text prompt to audio and video editing software that runs on a powerful AI engine, there are tools to help you achieve anything you want.

Check out these AI content creation tools to create, edit, and enhance your audio and video content, plus best practices for choosing the right one for your workflow. Each tool has its own specialty — from generative text and image creation to simplified editing or collaboration — so you can pick what suits you best.

What are AI content creation tools?

AI content creation tools are software applications that use artificial intelligence (AI) algorithms to produce visual, audio, or text-based content. Sometimes the AI is generative—that is, it creates new content from text prompts—and sometimes it’s just a powerful way to aggregate, rearrange, or edit your existing content.

Through machine learning (ML) and natural language processing (NLP) algorithms, AI content creation tools analyze data and generate relevant content. 

AI helps content creators to generate better, more valuable, and engaging content at every stage of the creative process. These tools can also help with more advanced tasks like scheduling posts or analyzing sentiment, plus they can repurpose long-form clips into tailored content for any social platform. Let’s review how different professionals use AI content creation tools to shape ideas and get things moving forward.

Social media creators 

Whether you’re a creator or social media marketer, you need a steady stream of high-quality content to market your brand and please social media algorithms.

Luckily, AI content creation tools can support your social media content strategy by turbocharging processes such as:

• Research
• Content creation
• Audience targeting
• Scheduling
• Sentiment analysis

For instance, AI tools like Descript’s Social Post Writer auto-generate copy for social media posts in various writing styles and with hashtags. It can also scan long-form videos and repurpose the most engaging or interesting clips into short-form content that’s perfect for TikTok, Instagram Reels, and YouTube Shorts.

YouTubers

There’s a lot of work that goes into creating YouTube videos. You’ve got to write a script, research the topic, then record your video. That’s all before the editing process, which can be a mammoth task in itself. 

AI tools inside Descript can do most of the heavy lifting for you. They can generate a video script using generative AI, write a YouTube Description for you, and improve both video and audio quality with effects like Studio Sound—saving you time, money, and effort.

Podcast hosts

Producing a podcast is a ton of work, which could be why 47% of podcasts never make it past the third episode.

Podcast AI tools help you generate more quality content for your podcast consistently. They can help you explore new ideas when you run out of creative steam, test more content to learn what your target audience likes, and achieve your podcast goals faster.

Plus, podcast AI tools can automate repetitive, mundane content creation tasks like research, outlining, and repurposing, freeing up time for strategy and creative work. 

Community builders

AI content creation tools aren’t just for creative teams and social media marketers. As a creator, you can also use these tools to generate helpful, unique, and prompt responses to inquiries from your audience. 

For example, you can: 

• Summarize interactions with your audience
• Respond to customer reviews—ideal if you’re selling products like merch or online courses
• Answer frequently asked questions (FAQs)
• Offer multilingual customer support

9 best AI content creation tools 

1. Descript: best video and audio content creation tool

‎Descript is an AI-powered audiovisual editor for recording, editing, and publishing videos and podcasts. Think of it like an all-in-one creative workspace that turns even the most editing-averse person into a capable video or audio editor — if you can click a mouse, you can craft share-worthy clips. The software makes the video content creation process easier for all types of users, no matter your experience level.

The best part: Descript’s automatic transcription generates a quick transcript of your videos or podcasts, which you can edit like a text doc, making the process intuitive and fast.

Best features

• AI Summarizer: Converts your recordings into concise and coherent text summaries to share in email, on your website, or other platforms.
• Social Post Writer: Instantly generates copy for social media platforms like Facebook, Instagram, TikTok, or LinkedIn in various writing styles.
• Script Generator: Quickly drafts scripts for your audio and video content. 
• Chapter Generator: Automatically segments, names, and places chapters in your content.
• Podcast Show Notes: Generates a tight, accurate summary of your podcast show with chapters and timestamps.
• YouTube Descriptions: Writes a compelling description for your YouTube videos in a few clicks.
• Turn Into Blog Post: Converts audio and video content into blog posts for easier repurposing and to boost search engine optimization (SEO) efforts and rankings on search engines.
• Find Good Clips: Finds the best highlights in your videos or podcasts, which you can turn into social-media clips or add to PowerPoint presentations.

Pros

• User-friendly interface
• Fully equipped free plan
• Versatile and feature-rich platform
• Intelligent transcriptions with up to 95% accuracy 
• Multiple exporting and publishing options

Cons

• No mobile app 
• Limited out-of-the-box integrations

Pricing: Free plan available. Paid plans start at $12 per user/month

2. ChatGPT: best generative AI tool for beginners

ChatGPT is a free to use generative AI tool by OpenAI, which leverages machine learning to understand and generate human-like text.

The software excels in generating content ideas and lists based on user prompts, making it useful for content marketing strategy, ideation, creation, and marketing. Just enter a prompt and ChatGPT will generate text in seconds, so you can create content with minimal effort. You can get started as a beginner, though more advanced prompts for ChatGPT will get you better results. 

A prime example of creators using ChatGPT to streamline content creation is Ryan Reynolds’ Mint Mobile commercial. Reynolds asked ChatGPT to write the ad copy in his own voice, use a joke and curse word, and let people know about Mint’s ongoing holiday promo. 

Best features

• Prompt examples
• ChatGPT API 
• Custom Instructions
• AI voice options
• Image analysis 
• GPT Mentions

Pros

• Generates quick responses
• Free plan available 
• Easy to use 
• Simple interface 
• Offers web and mobile apps (iOS and Android)
• Versatile for multiple use cases

Cons

• Limited free plan
• Downtimes and usage limits
• Overuses certain phrases or repetitions
• Doesn’t seek more information from users or ask clarifying questions
• May offer inconsistent responses in some cases

Pricing: 

• Free plan
• Plus: $20 per user/month
• Team: $30 per user/month
• Enterprise: Custom

3. Copy.ai: best for content creation workflows

Copy.ai is one of the best AI writing tools that quickly creates content for a wide range of use cases, like email marketing, blog content, social media, and translation.

The software offers a comprehensive platform from which you can create workflows for your entire content process and generate, edit, and audit different types of content. Once you specify the platform and give some context for content you’re creating, Copy.ai will submit multiple AI-generated content options you can choose from and refine to your liking. 

Best features

• Pre-built content workflow templates
• Marketing os and Sales OS
• CHAT
• AI prompt library
• AI-powered writing generation tools
• Copy.ai API

Pros

• You can standardize your brand voice
• Model-agnostic (doesn’t only rely on GPT-4)
• 95+ language options
• Integration with popular apps 

Cons

• Doesn’t natively generate images or video
• Limited free plan
• Expensive 

Pricing: 

• Free plan
• Pro: $36 per month
• Team: $1000 per month
• Growth: $2000 per month
• Scale: $3000 per month
• Enterprise: Custom

4. DALL-E: best AI image generator

Creating high-quality images is expensive and time-consuming. With AI image generators, like OpenAI’s DALL-E, you can save money and time and produce engaging visual content for your audience.

Using a deep neural network and a massive dataset of text and image pairs, the text-to-art tool translates written prompts into realistic depictions.

OpenAI introduced DALL-E in 2021, followed by DALL-E 2, which generates more accurate and realistic images with greater resolution. And just recently, the company launched DALL-E 3 for Enterprise and ChatGPT Plus subscribers, which understands more nuance and detail, and translates ideas into exceptionally accurate images. 

Best features

• Image generation
• Outpainting
• Inpainting
• Variations

Pros

• Produces results in seconds
• Intuitive platform
• High-quality images
• Accurate, realistic depictions

Cons

• No mobile app
• Free plan limited to 15 credits
• Confusing credits system

Pricing

• Free: 15 credits
• DALL-E 2: From $0.016 per image
• DALL-E 3: From $0.040 per image

5. Jasper: Best AI tool for multichannel campaigns

Jasper.ai touts itself as an AI co-pilot for marketing teams that helps you go from idea to execution faster. 

With a few prompts, the all-in-one AI-powered content creation tool can create everything from product descriptions to email subject lines to long-form content to video scripts at scale for multichannel campaigns. 

The AI content generator can also create custom images in a matter of seconds, which you can use in marketing elements, like landing pages, blog posts, social media posts, or ad creatives. 

Best features

• AI art generator
• Actionable Insights
• One-click optimization
• Company Knowledge
• Team acceleration
• Brand voice customization

Pros

• Generates content in seconds
• Well-written output
• Affordable pricing plans

Cons

• Output may sometimes be generic
• May require heavy editing depending on what you’re creating
• Performs best with straightforward requests
• No fact-checking

Pricing

• Creator: $49 per month
• Pro: $69 per month
• Business: Custom

6. Midjourney: best high-quality AI image renderings

Like DALL-E, Midjourney can conjure up impressive AI-generated graphics, artwork, and logos, based on your imaginative prompts. 

Through a diffusion model, the AI image creator delivers a noisy initial image and gradually refines it into high-quality renderings that match your written prompt or text description. This way, it creates varied results, which you can further refine and use in various applications. 

Midjourney works via the Discord app, which means that every other user can see the images you generate—and you can see everyone else’s, which can become distracting. Some subscription plans can bypass this issue with features like Stealth mode and direct messages. 

Best features

• Stealth mode
• Fast, relax, and turbo modes
• Work solo in direct messages
• Rate images to earn free GPU time

Pros

• Easy to use
• High-quality image renderings

Cons

• No free plan or trial
• You can only use it in Discord app
• Images are public by default
• Distracting user interface

Pricing

• Basic: $10
• Standard: $30
• Pro: $60

7. Murf: best AI voice generator

Murf is an AI studio that uses deep neural networks to synthesize human-like voices and turn them into realistic, context-specific, and natural-sounding voiceovers for various applications. 

You can generate voice from text or upload a voice recording and change or clone the voice. This makes Murf ideal for creating voice-enabled applications, YouTube videos, product demos, audiobooks, and more. 

And thanks to the tool’s accurate multilingual translation, you can generate voices in over 20 different languages, ensuring global accessibility for your audience.

Best features

• Pitch and speed
• Emphasis 
• Voice cloning
• Murf Dub
• Voice changer
• 120+ text-to-speech voices

Pros

• Feature-packed studio
• Easy to use
• Intuitive interface
• Diverse voice options
• Voices don’t sound robotic
• You can change the speed, pronunciation, and pitch of the AI-generated speech

Cons

• Some interface elements don’t respond well
• Better quality voices only in English language
• Expensive

Pricing

• Free
• Basic: $29 per user/month
• Pro: $39 per user/month
• Enterprise: $75 per user/month

8. Synthesia: best for AI video generation at scale

You won’t always have the time and energy to create videos for your audience. But with Synthesia, you can generate videos from text at scale within minutes. 

The AI video generator creates a realistic, avatar-based talking head or voiceover 140 AI avatars modeled after human actors, so you can create video content fast. For example, if you have an online course and want to create videos for each lesson but don’t want to appear in the videos, Synthesia can create a video with your look-alike or someone else “teaching” the lessons.

The intuitive platform uses AI and deep learning technologies to create realistic-looking videos from written scripts with human presenters in over 120 languages and accents. 

Best features

• 140+ diverse AI avatars
• 120+ voices and accents
• Professional video templates 
• AI script generator
• Automatic closed captions

Pros

• Intuitive 
• Easy to use
• Multilingual support

Cons

• Expensive, especially for beginners 
• Only works in a web browser
• No collaborative features
• Few exporting options
• Voices may sound robotic

Pricing

• Starter: $29 per month
• Creator: $89 per month
• Enterprise: Custom

9. Grammarly: best AI writing assistant

Grammarly uses AI to show grammar mistakes, give real-time edit suggestions, and recommend better copywriting tips to improve your tone of voice and style. 

The intuitive AI writing tool combines human writers’ expertise with advanced machine learning and NLP to recognize and highlight grammar, spelling, and phrasing errors on different platforms. 

Think of it as a writing sidekick, which ensures your writing matches your intended message and transforms your blog’s effectiveness and quality.

Grammarly also sends emails showing where you excel and areas for improvement, so you can stay on top of your content game.

Best features

• Tone suggestions
• Custom style guides
• Full-sentence rewrites
• Rich text formatting
• Plagiarism checker
• PDF report

Pros

• Reliable for catching spelling and grammatical errors
• Customizable 
• Integrates with many third-party apps
• Web and mobile apps available 

Cons

• Limited free plan
• Style suggestions aren’t as useful

Pricing

• Free
• Premium: $30 per month
• Business: $15 per month/member

AI content creation tools are increasingly becoming prominent in many creators’ toolkits. If you’re looking to take the next step in implementing these tools in your strategy, keep reading to learn the best practices for choosing the best tools for your needs and how to get set up for success. 

3 best practices for choosing the best AI content creator tool

Put time and thought into the setup

Before picking out an AI content creation tool, plan what it’ll be used for, who will use it, and which stage of the content creation process it’s designed for. You might even leverage these tools for real-time audience engagement — think quick social replies or multilingual Q&A. This will help you get the most out of the tools and create great on-brand content that aligns with your goals.

Check quality before publishing

The right AI content creation tools will help you polish your content, detect any errors, produce content faster, and ensure it’s of high quality before publishing. While AI tools are fast and efficient, you’ll still need a human touch to refine your content and keep it authentic and on-brand.

Don’t rely solely on AI-generated content

You can use AI tools at every stage of the content production process. 

While these tools provide almost immediate results at a fraction of the cost of human content creators, there’s the risk of plagiarism, inconsistent quality, and potential devaluation by Google.

In addition, your audience may crave more creative content with a personal human touch, which AI tools can’t offer. 

Start creating content in seconds with Descript

AI-powered content creation is a great way to scale your business. But with so many moving parts involved, you’ll need all the help you can get. 

Descript has all the AI features you need at your fingertips, including:

• Automated transcription to edit your video like a text doc
• AI Actions like Summarizer, YouTube Description, and Social Post Writer
• Studio Sound to remove background noise and refine audio quality 
• AI Voices to fix awkward or incorrect audio mistakes
• Eye Contact to maintain perfect on-screen presence 

Try Descript for free to start creating engaging content in seconds and improve your workflow.

Frequently asked questions

How does Descript use AI for content creation?

Descript blends AI into every step of your creative workflow. It transcribes audio and video files into editable text, fixes audio issues with Sound Good tools, and uses Underlord to help you rewrite, summarize, and repurpose content instantly. Through text-based editing, you can adjust your recordings like editing a document—no complex tools required.

Can I repurpose a long video or podcast into short clips with AI in Descript?

Yes. Descript’s Underlord can spot standout moments in your recordings and help you turn them into attention-grabbing clips. It automatically suggests potential highlights, creates shareable segments, and offers layout options for social media or internal presentations.

Does Descript support multiple languages for AI-generated content?

Descript’s AI actions can handle various languages. Underlord can help with translation and subtitles, letting you adapt content for a global audience. Simply import your footage or audio, and Descript walks you through transcribing and translating it.

What do I need to get started creating AI-powered videos in Descript?

All you need is raw audio or video, plus a Descript account. Upload your files, and Descript will transcribe them automatically. Then, use text-based editing to refine your script, remove filler words, or switch up your narrative with Underlord’s AI. You can finalize your project with visuals, captions, or multi-language subtitles—all in one place.